Per Sjofors – Medium

Per Sjofors

Per Sjofors

I don't like Musk.

Dec 20, 2023

Dec 20, 2023

Per Sjofors

I never used a case for my iPhones - from the very first one to the current gen.

Aug 19, 2022

Aug 19, 2022

Per Sjofors

Unfortunately, I have to respectfully disagree with the author. Several reasons:

1. My moniker is "The Price Whisperer." This moniker is not something I invented, but I was called this so many times I adopted it. I have…

Jul 19, 2022

Jul 19, 2022

Per Sjofors

Several things: 1.

Apr 18, 2022

Apr 18, 2022

Per Sjofors

How you can influence your customers’ decision landscape

In my previous article on the topic of the decision landscape, I examined how we as humans make purchase decisions and how selling…

Apr 14, 2021

How you can influence your customers’ decision landscape

Apr 14, 2021

Per Sjofors

This is a good article, and it pinpoints several things that companies, start-ups as well as…

1. Understanding the business, they are in.

Mar 6, 2021

Mar 6, 2021

Per Sjofors

Old price theories put to an end by behavioral science!

There is a business saying that goes like, “Low prices will get more customers and high prices will get fewer customers.” This alleged…

Mar 4, 2021

Old price theories put to an end by behavioral science!

Mar 4, 2021

Per Sjofors

The Changing Decision Landscape

Abstract: In this article, I will examine how we as humans make purchase decisions and how selling organizations need to adopt its product…

Feb 22, 2021

The Changing Decision Landscape

Feb 22, 2021

Per Sjofors

Brand resilience under the current coronavirus pandemic.

The coronavirus pandemic has affected us all, both personally and professionally. You know how your situation has changed, and there is no…

Mar 28, 2020

Mar 28, 2020

Per Sjofors

Top three pricing mistakes: Using guesses or gut-feel to price

(Article 3 of 3)

Feb 10, 2020

Top three pricing mistakes: Using guesses or gut-feel to price

Feb 10, 2020

Per Sjofors

Per Sjofors

Per is an author, speaker, and authority on all things pricing and the Founder Los Angles based Sjöfors and Partners.

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