Per Sjofors

Several things: 1. What you are missing here is that the highest price should be presented first. As we read left to right, the highest pice becomes an ancor point and the consecutive prices appears more affordable. 2. Furthermore if you have the dollar sign removed, it not longer "price"…

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Per Sjofors

Per Sjofors

Per is an author, speaker, and authority on all things pricing and the Founder Los Angles based Sjöfors and Partners.